Meta begins rolling out AI tools on Facebook to say in your own words what you want to see in Feed and Reels
IA en un minuto newsroom · Editor: Jon Elgezabal
In 30 seconds
Meta is bringing Your algorithm to Facebook, a section where each user notes the topics they feel like finding in Reels and in Feed. After marking whether a post interests them or not, the social network may ask for more detail and will accept the reply as free text. The company credits large language models for the change and does not say which countries will get it or when.
Facebook is starting to let each person explain in writing, in plain sentences, which content they want to find in Feed and in Reels (the short videos).
On October 13, Meta presented a set of AI-based tools for tuning the social network's recommendations. The main one is called Your algorithm, and the company says it is rolling it out: a dedicated section where the user adds and manages the topics they want shown, both in Feed and in Reels. It is reached from the three-dot menu on posts, which Meta has updated so that these customization options are closer to hand.
The second change sits on the posts themselves. After someone selects "Interested" or "Not interested", Facebook may put follow-up questions to learn in more detail what appealed and what did not. The person answers in their own words, says what they would like more of and less of, and the recommendations change in real time, according to the announcement.
Until now, Meta explains, its ranking systems worked out tastes from each account's activity: the posts that get a like, the comments or the videos watched, among thousands of other signals. The shift comes with large language models (LLMs), which can pick up the intent, the context and the interests in a text written in natural language. That free text is added to what the system already knew about each user, and the recommendations adapt within the same session.
The announcement does not say in which countries or languages these features are being switched on, and it gives no timetable for the rollout. Nor does it clarify which language model is behind them.
Why it matters · analysis and opinion
Influencing what a social network shows was, until today, an indirect exercise: liking, commenting, watching a video and waiting for the system to interpret it. Meta opens another route, that of writing to the algorithm, and that shifts part of the control towards whoever uses the app. It remains to be seen how much a written instruction weighs against what the platform has already worked out from each account's activity, because the announcement talks about adding the two things together, not replacing one with the other. For anyone publishing on Facebook for professional purposes there is a practical consequence: if users start declaring their topics, reaching them will depend more on fitting stated interests than on provoking a quick reaction. With no countries or dates in the announcement, all that can be done is watch for when the option appears in one's own account.
Official source: Meta · Written with the help of AI: how we make the news
