Deezer will let users exclude fully AI-generated music from search
IA en un minuto newsroom · Editor: Jon Elgezabal
In 30 seconds
Deezer is preparing an optional setting that hides songs, albums and artists created solely with artificial intelligence from its search. The feature can be switched off at any time and will be available in every country by the end of the year. To justify it, Deezer points to its own detector, which has already found more than 42 million tracks, and to an Ipsos survey.
Deezer, the music streaming platform, announced on Tuesday, October 13, a toggle that will let anyone who wants to strip music made entirely with artificial intelligence out of their experience. With it switched on, AI-created songs, albums and related artists will stop showing up in search results; turning it off brings them back. The Paris-based company will roll it out worldwide before 2026 is over and has not given a more specific date.
The filter only reaches music made wholly with AI. According to Deezer, works in which AI contributes limited elements within a human creative process get different treatment. To tell them apart, the company relies on an in-house detection tool, for which it has applied for a patent, that identified more than 42 million AI-generated tracks from January 2025 to August 2026 and pulled them from algorithmic and editorial recommendations. Since June 2025 it has also been labeling them, and it has marked over 14 million albums so far. The company says its detector recognizes music from the most widely used generators, such as Suno and Udio, and it already licenses that technology to the rest of the industry.
Deezer backs the move with a study it commissioned from Ipsos in November 2025, covering 9,000 people in eight countries: nearly half (45%) of people who stream music would like to be able to filter out music made 100% with AI. The platform gets close to 90,000 fully AI-generated tracks a day, more than 50% of everything it receives on its busiest days, yet they make up only 1% to 3% of plays. By its own figures, up to 85% of the plays of those tracks in 2025 were fraudulent; when it spots manipulated plays, it leaves them out of royalty payments.
"We believe in shaping a future based on transparency and choice, with respect for artists, song writers and music fans," CEO Alexis Lanternier said in the press release.
Why it matters · analysis and opinion
Until now, Deezer made the call on its own: it kept whatever its detector flagged as synthetic out of recommendations and labeled it. With this toggle, the decision also passes to the listener, who can choose not to come across that music even when searching. The move reflects a market in which the volume of generated tracks grows far faster than their real audience, and in which much of that listening is fraud that hands money to people who have created nothing. A platform turning its detector into a selling point for users, and licensing it to other companies as well, suggests that music made by people is starting to carry commercial value of its own. It remains to be seen how the filter handles mixed works, where the line between assistance and authorship is not always clear, and whether other platforms follow the same path.
Official source: Deezer · Written with the help of AI: how we make the news
