TikTok announces direct purchases from brands and an AI assistant that recommends products inside the app
In 30 seconds
TikTok has presented two new in-app shopping features at Advertising Week New York. Buy Direct lets users buy from a brand in a single click, and Shopping Assistant is an AI agent that finds products and guides them through to the purchase in the same conversation. TikTok has not said in which countries or when these features will be available.
TikTok wants us to shop without leaving its app, and with help from AI.
The social network has presented two new in-app shopping features at Advertising Week New York. Buy Direct lets users buy from a brand without leaving TikTok, in a single click from the "For You" feed. Shopping Assistant is a conversational AI agent that understands context, remembers what the user needs, finds products and guides them with details such as size, shipping and availability through to the purchase, all within one conversation.
TikTok is building them with commerce platforms and payment providers such as Salesforce, Shopify, Shoplazza and Stripe. It also introduced Agentic Leads, an AI agent that helps businesses capture potential customers through conversations. TikTok has not said in which countries or when these features will be available.
Why it matters
TikTok wants people to shop without leaving its app, with an AI agent that finds the product and guides them to the purchase.
Official source: TikTok
