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OpenAI will test visual ads in ChatGPT in October, US only
In 30 seconds
OpenAI has introduced a visual ad format for ChatGPT and will test it first during image generation, later in October, only in the US and with an initial group of advertisers. The ads will carry clear labels, stay separate from the image being created and, according to the company, will not influence ChatGPT responses. It is also developing brand suitability pilots with DoubleVerify and Integral Ad Science.
OpenAI has introduced a new visual ad format for ChatGPT, with images that show product inspiration, product use or the experiences products and services make possible. It will test the format first during image generation: testing will begin later in October, only in the US and with an initial group of advertisers.
The ads will carry clear labels, will stay separate from the image being created and, according to the company, will not influence ChatGPT responses. OpenAI is also expanding its ad measurement tools and developing brand suitability evaluation pilots with DoubleVerify and Integral Ad Science: these independent companies will assess how OpenAI applies its brand safety standards in a controlled testing environment, without accessing private user conversations. The company says ChatGPT reaches 1.2 billion people every week.
We think the key will be whether that separation between ad and image actually holds.
Why it matters
OpenAI says ChatGPT reaches 1.2 billion people every week, which makes it a huge showcase for advertising.
Official source: OpenAI
