ElevenLabs launches Campaign Manager, a tool for its AI agents to run outbound calling campaigns
IA en un minuto newsroom · Editor: Jon Elgezabal
In 30 seconds
Campaign Manager puts ElevenAgents agents to work on outbound calls, each with a specific target for that contact, such as booking an appointment. ElevenLabs has the agent retry within the campaign's time window until it gets there or the person asks it to stop, with a cap on attempts and exclusions per campaign. WhatsApp and phone already work; email and SMS will come later.
ElevenLabs has launched ElevenAgents Campaign Manager, a tool that lets the voice agents on its ElevenAgents platform run outbound calling campaigns instead of only handling incoming calls. The company is pitching it to teams in sales, customer retention, patient care, debt collection, customer service and hiring.
Everything starts from a contact list and a result to aim for, such as a qualified sales lead or a confirmed appointment. The agent phones people only within the hours set for that campaign and takes into account what was said in earlier conversations. Depending on whether the person picks up or the call lands in voicemail, it can ring back later, book the slot the person asks for, or try a different number or someone else on the same account. It stops pressing once the goal is met or when the customer says they want no more calls.
On the control side, each campaign gets its own calling hours, a maximum number of attempts (with a separate ceiling for callbacks) and its own do-not-call list, which is updated as soon as someone asks to stop. Any legal notices the agent has to give are set up in its greeting. Every attempt is logged against the contact, and anything the system should not decide on its own goes to a queue of pending cases together with the call details. The data can be exported as CSV.
It runs on the agents and phone numbers a customer already has in ElevenAgents, and contacts are loaded from a CSV file or through an API. For now it covers phone calls plus WhatsApp, both voice and messages; email and SMS will follow soon. Before launch it was in beta with insurance, banking and ecommerce companies, among other sectors; according to ElevenLabs, a European bank uses it to offer a new credit card and pass interested people on to its account managers. It is already available to ElevenAgents users, in the Campaigns section, while new customers have to talk to the sales team. The company has not given prices.
Why it matters · analysis and opinion
Calling a book of customers has always been switchboard work: dialling, trying again and noting who asked for another time. Having a voice agent handle the whole cycle, remembering each conversation, can save much of that effort for insurers, banks, clinics or shops with many contacts. The risk grows at the same pace: an automated call that pushes too hard becomes a nuisance and, given the rules on who can be called and when, a legal problem. That is why what matters is not only that the agent dials, but that calling hours, the attempt cap and the exclusion list come built into every campaign. Anyone planning to use it should first check which consent rules apply to them: the tool brings the controls, but it does not decide for the company how to use them.
Official source: ElevenLabs · Written with the help of AI: how we make the news
What does it mean for your business? · analysis and opinion
This tool is especially useful for companies that already work with ElevenAgents and spend hours calling customers: clinics that confirm appointments, insurers with contact lists, banks offering products, or collections, retention and hiring teams. For anyone not using ElevenAgents or not running outbound campaigns, nothing changes for now, and the source gives no prices: new customers must talk to the sales team.
Our advice is to start with a small, low-risk campaign, such as confirming appointments already requested, rather than cold sales calls. It is worth setting the calling hours, a low attempt limit and the do-not-call list from the start, and making clear in the agent's greeting who is calling and that it is an AI. Contacts are loaded from a CSV file or through an API, so it is sensible to upload only essential data.
The main risk is not technical but legal and reputational: calling someone who does not expect it, or insisting too much, annoys the customer and can clash with each country's rules on commercial calls and data protection. It is sensible to check beforehand that there is a basis for contacting each person, and to regularly review the queue of pending cases and the log of what the agent has done with each contact.
